Etisalat presents the “Hello Russia” TV package


(MENAFN – Mid-East.Info Du) bai, United Arab Emirates: Etisalat, one of the world’s leading telecommunications groups in emerging markets, today announced the launch of the “Hello Russia” TV package in collaboration with content from the UAE license management company, SAWA Rights Management (SRM).

Etisalat’s “Hello Russia” package includes 21 of the best Russian TV channels, covering a wide range of genres from premium movies, general entertainment, children, documentaries, sports to comedy, music and more. The TV package includes popular channels such as Channel One Russia, TNT, TNT4, Tiji Russia, Muzika Pervogo, Dom Kino, Gulli Girl, Friday, Detsky Mir, Lubimoe Kino, Carousel and many others.

” Etisalat is proud to launch the ” Hello Russia ” package for our Russian-speaking customers. The UAE is home to the largest Russian-speaking community in the region, with around 1.5 million residents and tourists. We are excited to bring home their favorite TV channels and shows in the UAE, ” said Khaled Elkhouly, Etisalat’s Chief Consumer Officer.

” SRM is once again proud to partner with Etisalat to bring exclusive premium entertainment to the Russian-speaking community in the UAE. The channels we have provided can now be delivered to homes, hotels and other commercial properties by Etisalat, ” added Ali Ajouz, CEO of SRM.

The Hello Russia package is now available for residential property in the UAE for a monthly subscription fee of AED 100. To access the best Russian entertainment, customers can call Etisalat on 101.

SRM is a strategic service provider for the MENA broadcast TV, pay TV and hospitality industries. For more information, please visit Etisalat:

The Etisalat Group is one of the world’s leading telecommunications groups in emerging countries. With consolidated net sales of AED 51.7 billion and consolidated net income of AED 9.0 billion for 2020, the high credit ratings reflect the company’s strong balance sheet and proven long-term performance.
Etisalat, headquartered in Abu Dhabi, was founded over four decades ago in the United Arab Emirates as the country’s first telecommunications service provider. The Etisalat Group is an international blue-chip organization and offers innovative solutions and services to 154 million subscribers in 16 countries in the Middle East, Asia and Africa.

Etisalat is ranked the strongest brand across all categories in the Middle East and Africa (MEA) region by Brand Finance. According to Ookla® Speedtest®, Etisalat is the fastest mobile network worldwide in 2020 and offers its subscribers the best experience.

About SAWA Rights Management (SRM):

SAWA Rights Management FZ LLC (SRM) is a company in Dubai Media City and part of the SAWA group of companies founded by Group CEO Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) television industry providing a wide range of services to broadcasters, pay TV platforms, hospitality, IPTV / OTT networks, telecommunications operators, ISPs and independent consultants. SRM represents a wide range of TV channels and content from regional and international licensors, including FOX Networks Group (Disney), M6 Group, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. In total, SRM represents and licenses over 300 HD, SD and 4K TV channels, making SRM the largest provider of TV services for platforms in the MENA region. SRM manages the complete relationship between licensees (customers) and licensors (TV channels, studios and other rights holders). The SAWA group of companies comprises SAWA Rights Management SAWA Media and SAWA Technologies


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