Film industry

The Croatian film industry will receive half a million euros from streaming platforms in 2022

ZAGREB: The Croatian audiovisual sector is expected to obtain more than EUR 665,500 / HRK 5 million from international streaming platforms thanks to the Croatian Electronic Media Law, which entered into force in October 2021, Croatian Audiovisual Center representatives told FNE.

Netflix is ​​expected to participate with EUR 400,000 / HRK 3 million and other contributors will include HBO MAX, Disney+ and Amazon Prime.

According to the new law, streamers will have to invest 2% of their income generated in Croatia in local production or acquisition. Network operators will invest 10% of the revenues generated by their own audiovisual services. Private broadcasters will devote 5% of their annual turnover to independent productions in Croatia.

“With our new law, we have introduced a series of interrelated measures to promote independent production in Croatia. The law is not prescriptive as to how new funds will be invested. Of course, there was resistance then that the law was taking shape, but now it “There seems to be a very positive attitude about making the most of the new environment. Finally, international streamers will now join their Croatian counterparts in contributing 2% of their Croatian income to bolster the funding provided by the Croatian Audiovisual Center,” HAVC director Chris Marcich told FNE.

This is the first time that video-on-demand platforms and operators have participated in the financing of national audiovisual production, underlined the Minister of Culture and Media Nina Obiljen Koržinek in a press release last week.

In another attempt to promote European cinema, on-demand audiovisual media services must guarantee at least 30% European works in their catalogues, and broadcasters must ensure that European works represent more than 50% of their annual publication time, of which at least half must be Croatian audiovisual works.